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EAE Editorial Academia Espanola EMPRENDIMIENTOS SONORENSES: DESDE LA PERSPECTIVA DE UN MERCADÓLOGO TOMO II

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Description

Emprendimientos sonorenses desde la perspectiva del mercadológo TOMO II La actitud emprendedora es la que detona el surgimiento de las MiPymes. Todo surge de la idea de un producto o servicio por el cual un emprendedor siente afinidad. Para el cual se debe elegir muy bien el nicho de mercado en el cual va competir de acuerdo a las preferencias y necesidades de los posibles clientes. Hay que analizar a la competencia y en qué forma puede afectar a nuestro producto. En este libro se analizan varios casos donde MiPymes que operan en un mercado local sin percibir lo que sus productos representan para sus clientes actuales (y potenciales), su posición ante la competencia, así como la situación estratégica de sus propios productos. Como apoyo a los emprendedores que formaron estas MiPymes se analizó la situación interna y externa de sus empresas, sus productos , su posición en el mercado y se generó la información necesaria que les ayude a identificar oportunidades, evaluarlas y seleccionar las que sean más viables y tengan sentido estratégico para el negocio. En muchas ocasiones, lo que le hace falta a un emprendedor es la perspectiva del negocio que tiene un mercadológo.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 August 2019
Listed Since
04 September 2019

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