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LAP Lambert Academic Publishing Farmers' Attitude towards Solar Energy Products

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Description

This present study aims to understand the customer attitude toward solar energy products. Descriptive analysis, chi-square, exploratory factor analysis, confirmatory factor analysis, multiple regression analysis, SERVQUAL model, and paired sample t-test have been used to examine the data. The study collected data from total 855 respondents which were interviewed through a well-structured, pretested research schedule. The results of research validated that customer attitude towards solar products is significantly determined by green purchase behavior, government initiatives, environmental knowledge, promotion and advertisement, environmental concern, and peers influence whereas high investment cost and lack of awareness regarding government subsidies are the main reason for non-adoption of solar energy products.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 April 2019
Listed Since
18 May 2019

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