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Novas Edições Acadêmicas Corpo e sexualidade: Discursos constituidores nas revistas nova e playboy – anos 1970

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Description

Este livro é resultado da pesquisa realizada durante o mestrado em História pela UNIOESTE. Tem como fonte e objeto as revistas Nova Cosmopolitan e Playboy da década de 1970. Através de um estudo qualitativo foram analisados os discursos da Nova e da Playboy sobre beleza, sensualidade, sexualidade e comportamento para se compreender como essas duas revistas davam significado às identidades de gênero. A Nova Cosmopolitan escrevia para mulheres que estavam ingressando no mercado de trabalho e eram solteiras, procurava mostrar que manter um relacionamento duradouro com um parceiro fixo e construir uma carreira sólida eram sinônimos de realização, ensinava como as mulheres deviam cuidar da beleza e manter uma determinada conduta em seus relacionamentos. A Playboy se voltava aos homens solteiros que procuravam o prazer como estilo de vida, mostrava nas suas páginas informações sobre sexo e relacionamentos e como os homens podiam driblar suas inseguranças para conquistar as mulheres. A sensualidade era a característica valorizada por ambas, ao constituírem as imagens idealizadas dos corpos feminino e masculino.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 April 2019
Listed Since
23 May 2019

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