£98.90

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£99 today · cheaper than every other day in the last 3 months

ÉDITIONS UNIVERSITAIRES EUROPÉENNES Impact du CRM sur le cycle de vie du client: Cas des banques commerciales Marocaines

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Last 68 days · 68 data points (no recent data)

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£98.90 £93.96 £95.93 £97.91 £99.89 £101.87 £103.85 25 July 2026 10 August 2026 27 August 2026 13 September 2026 30 September 2026
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Price Distribution

Price distribution over 68 days • 1 price levels

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68 days 0 17 34 51 68 £99 Days at Price

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Most common price: £99 (68 days, 100.0%)

Price range: £99 - £99

Price levels: 1 different prices over 68 days

Description

Dans ce livre, l'auteur cherche à mesurer l'impact de l'utilisation de chacune des capacités (opérationnelles, analytiques et collaboratives) du logiciel CRM sur la performance du cycle de vie du client en terme d'acquisition, de développement et de rétention. Une enquête par questionnaires a été réalisé auprès des banques de la région de Rabat-Salé-Kénitra. Les résultats montrent que seuls les capacités collaboratives du logiciel ont un impact sur l'acquisition et la rétention des clients.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 October 2020
Listed Since
05 October 2020

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