Scholars' Press Evaluating the Use of Social Media for Customer Service: Is Social Media the Big Bet for improving Customer Satisfaction?

The Arab Spring in Egypt: the Role of Social Media

Scholars' Press

Consumer Switching Behavior Among Nigerian Mobile Phone Users: The Mediating Role of Customer Satisfaction

The Social Media Presidency

VDM Verlag

Gamification Effect on Brand Engagement

Building Trust in E-Commerce: Strategies for Customer Loyalty and Retention

Social Media in Business: Brand Awareness and Reputation. Examining Managerial Attitudes with the Technology Acceptance Model (TAM)

VDM Verlag

The Dynamics of Co-Creative Interaction in Professional Services: Prerequisites and Outcomes of Interpersonal and Mutual Value Creation Processes

Scholars' Press

Social Media Marketing

e-Marketing: Electronic Marketing

Scholars' Press

Social Media Research Methods

Academica Press

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

University Students' Perceptions and Usage Behaviour of Mobile Media

Social Practice: Philosophy and Method

Scholars' Press

Metric Suite for Measuring Service Discoverability: Modeling and Design of Metric Suite for Measuring Service Discoverability

Scholars' Press

Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference

Integrated marketing communications: An strategic brand perspective

Service Quality Management in Passenger Transportation

Sustainability and Social Responsibility in Small Food Enterprises

Predictive Brand Switching Behaviour: A Special Reference to Mobile Phone Users

Genesis of Social Entrepreneurship: An Exploration through Case Studies

Professional Communication: ...connecting corporate

Scholars' Press

Digital Marketing

Push and Pull Factors of Negative Social Behaviors among Students

Scholars' Press

Social Support Systems and Psychosocial Wellbeing of the elderly