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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Les stratégies de communication dans le domaine du nucléaire: Pour acceptation du grand public

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£64.00 £60.80 £62.08 £63.36 £64.64 £65.92 £67.20 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description

Le nucléaire est un domaine sujet à polémique et qui est loin de faire l'unanimité. En effet, certaines personnes, à l’évocation de ce mot, vont directement penser au nucléaire militaire, à la notion de danger et d’accident, citant notamment les catastrophes de Tchernobyl et de Fukushima. Pour d’autres, on remarque que ce sont les avantages du nucléaire auxquels ils pensent avec la production d’énergie, dont ils admettent ne pas pouvoir se passer. Ce mémoire a pour but, dans un premier temps, de déterminer l'importance du grand public dans la pérennité des activités nucléaires et le rôle qu'il joue. Une acceptation du nucléaire par la population est-elle nécessaire ? Nous allons ainsi étudier, dans un second temps, la façon dont la communication est émise par les différentes parties prenantes afin que le grand public ait une image favorable du nucléaire. Notre étude va donc porter sur l’analyse de ces stratégies de communication et l’impact qu’elles ont sur la population. Cet ouvrage est idéal pour toute personne cherchant à élargir ses connaissances sur le nucléaire et sur la communication réalisée à ce sujet.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 July 2019
Listed Since
28 July 2019

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No barcode data available

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