£79.00

OmniScriptum Cahier de tendances / Design chromatique: IDENTIFICATION ET EXPÉRIENCE COMMUNE AUTOUR DE LA COULEUR (Omn.Univ.Europ.)

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Last 64 days · 64 data points (no recent data)

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£79.00 £75.05 £76.63 £78.21 £79.79 £81.37 £82.95 08 July 2026 23 July 2026 08 August 2026 24 August 2026 09 September 2026

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64 days 0 16 32 48 64 £79 Days at Price

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Most common price: £79 (64 days, 100.0%)

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Price levels: 1 different prices over 64 days

Description

Favorisant l’agencement d’un point de vente, ciblant une tendance, les couleurs peuvent encore aider à repérer un produit ou rendre appétant un aliment sur l’étal. Pour certains usagers, la couleur est évocatrice de codes culturels et sociaux. Pour d’autres, elle se charge d’affect. Esthétique ou identitaire, elle demande aujourd’hui une réelle coordination entre le designer, l’ingénieur, le discours marketing et l’entreprise. Résultat de protocoles créatifs et commerciaux exploités depuis la période des Trente Glorieuses en France, la couleur est le premier maillon de la chaîne de fabrication d’un produit et se dévoile au cœur de cahiers de tendances qui lui sont dédiés. Champ d’étude posant la question de sa reproductibilité et de sa compréhension, la couleur tendance naît d’un groupe créatif restreint (les tendanceurs) pour envahir la consommation via ses nuances, ses dénominations et les visuels qui la supportent, pour un temps éphémère ou plus long, au cœur de nos cultures. La présente étude composée d’extraits d’un Doctorat soutenu en 2005 propose une analyse détaillée de la couleur dans l’élaboration de cahier de tendance entre programmation et poïétiques chromatiques.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 May 2012
Listed Since
21 December 2010

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