£58.50

Chatbots bei der Reiseplanung. Wie Nutzer Leistung, Risiko und Vertrauenswürdigkeit wahrnehmen

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Price History & Forecast

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Last 70 days · 70 data points (no recent data)

Historical
Generating forecast…
£73.89 £56.96 £60.65 £64.35 £68.04 £71.74 £75.43 09 July 2026 26 July 2026 12 August 2026 29 August 2026 16 September 2026

Price Distribution

Price distribution over 70 days • 2 price levels

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Current Price
36 days · current 34 days 0 9 18 27 36 £59 £74 Days at Price

Price Analysis

Most common price: £59 (36 days, 51.4%)

Price range: £59 - £74

Price levels: 2 different prices over 70 days

Description

Immer mehr Kunden nehmen bevorzugt über eine Chatfunktion Kontakt zu einem Unternehmen auf, anstatt über ein Formular oder eine Hotline. Dies haben mittlerweile viele Unternehmen erkannt und nutzen das Chatten als einen neuen Kommunikations-, Service- und Vertriebskanal. Da Kunden heutzutage nicht mehr nur einen kompetenten, sondern vor allem einen schnellen Echtzeit-Service erwarten, können Chats jedoch nicht ausschließlich manuell bedient werden. Die Lösung sind Chatbots. Ein Chatbot ist ein Softwareprogramm, das automatisiert und in natürlicher Sprache mit Kunden kommunizieren kann. Wie Kristina von der Bank in ihrer Publikation zeigt, interessiert sich auch die Tourismusbranche für diesen digitalen Trend. Erste Reiseunternehmen nutzen Chatbots bereits als virtuellen Reiseberater. Anstatt Informationen zu Unterkünften, Flügen oder Sehenswürdigkeiten selbst auf einer Reisewebsite zu recherchieren, kann der Nutzer dem Chatbot schnell und bequem über ein Chatfenster entsprechende Fragen hierzu stellen. Kristina von der Bank analysiert in ihrer empirischen Forschung die Akzeptanz von Chatbots im Tourismus und erklärt, welche Erwartungen Nutzer an Chatbots herantragen. Wie nehmen Nutzer die Leistung und Vertrauenswürdigkeit eines Reiseberater-Chatbots wahr? Welche Risiken sehen sie bei der Reiseplanung im Internet mit Hilfe eines Chatbots? Und welchen Einfluss haben das Alter, Geschlecht sowie vergangene Chatbot-Erfahrungen auf die Absicht zukünftig einen Chatbot nutzen zu wollen? Aus dem Inhalt: - Akzeptanz von Chatbots im Tourismus; - Künstliche Intelligenz; - Reisemarkt; - Reiseplanung; - Digitalisierung; - digitale Transformation; - digitale Trends; - technologische Innovationen; - Kundensupport; - Chatbots im Kundenservice; - TAM; - UTAUT; - Nutzungsabsicht; - behavioral intention; - perceived risk; - trust; - perceived trustworthiness; - perceived usefulness; - performance expectancy; - Konsumentenverhalten; - Hypothesen; - Konstrukte; - Operationalisierung;

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 November 2020
Listed Since
13 November 2020

Barcode

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