The Relationship Between Cultural Dimensions and Shopping Value: A Descriptive Study On The Cultural Dimensions And Its Effect On Shopping Value - Image 1

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LAP Lambert Academic Publishing The Relationship Between Cultural Dimensions and Shopping Value: A Descriptive Study On The Cultural Dimensions And Its Effect On Shopping Value

Name: The Relationship Between Cultural Dimensions and Shopping Value: A Descriptive Study On The Cultural Dimensions And Its Effect On Shopping Value
Brand: LAP Lambert Academic Publishing
Price: 41.0 GBP
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Description

Everyone knows that doing a business in a country without knowing its culture leads to failure. Over the last few years due to influence of globalization, the necessity of trade among the countries is more than before. The Middle East countries play an important role among the South East Asian countries as their target markets. The South East Asia is also a good market for the Middle East Countries to export their products. So knowing the culture of the people of these two regions and the effect of the culture on their shopping value is compulsory. The main objective of this study was to examine the role of Hofstede's cultural dimensions as antecedents of shopping value. Secondly, an examination of whether differences in shopping value existed between cultures, based on cultural dimensions. Survey was conducted to collect data from people of two countries: Iran and Malaysia. The analysis and result of this study can be useful for both lecturers and business men.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384840558X
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 14 March 2012
Listed Since: 02 March 2012

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LAP Lambert Academic Publishing The Relationship Between Cultural Dimensions and Shopping Value: A Descriptive Study On The Cultural Dimensions And Its Effect On Shopping Value

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing The Relationship Between Cultural Dimensions and Shopping Value: A Descriptive Study On The Cultural Dimensions And Its Effect On Shopping Value

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Description

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