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Palmarium Academic Publishing Media-rileyshenz - eto otnosheniya s pressoy. Chast' II: Uchebno-metodicheskoe posobie

Name: Media-rileyshenz - eto otnosheniya s pressoy. Chast' II: Uchebno-metodicheskoe posobie
Brand: Palmarium Academic Publishing
Price: 77.0 GBP
Availability: InStock

Journalism

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Kniga o novom napravlenii v informatsionnoy sfere - Media Relations. Eshche sovsem nedavno eto byla lish' funktsiya v sfere otnosheniy s obshchestvennost'yu. Teper' eto samostoyatel'naya uvazhaemaya rabota s pressoy. Ona trebuet mnogo sil, opredelennykh umeniy, terpeniya, professionalizma, tak kak predlagaet rabotat' s zhurnalistami – masterami kommunikatsii. Poetomu v ney vnimanie sosredotocheno na trekh osnovnykh momentakh. Eto kommunikativnye strategii, instrumenty integrirovannykh marketingovykh kommunikatsiy i tekhnologii raboty spetsialista Media Relations. Avtor rassmatrivaet rabotu s pressoy kak professiyu s vytekayushchimi otsyuda posledstviyami, kotoraya predpolagaet takuyu tsepochku deystviy: obshchenie – otnoshenie – strategiya – tekhnologii. Predlagaemaya kniga prizvana: Obratit'sya k rukovoditelyam vsekh podrazdeleniy organizatsiy i pokazat', chto neobkhodimo uchit'sya reklamirovat' sebya, svoe delo, svoi idei. Privlech' vnimanie chitateley k smezhnym distsiplinam. Predlozhit' prakticheskiy i pragmaticheskiy podkhod k Media Relations. Dlya studentov, obuchayushchikhsya po spetsial'nosti «Svyazi s obshchestvennost'yu», prepodavateley vuzov, spetsialistov v oblasti marketinga i menedzhmenta.

Product Specifications

Brand: Palmarium Academic Publishing
Format: paperback
ASIN: 3847399764
Category: Books > Subjects > Reference > Writing > Journalism
Domain: Amazon UK
Release Date: 23 October 2012
Listed Since: 06 February 2013

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Palmarium Academic Publishing Media-rileyshenz - eto otnosheniya s pressoy. Chast' II: Uchebno-metodicheskoe posobie

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It has never been this cheap. We have no record of a lower price.

Palmarium Academic Publishing Media-rileyshenz - eto otnosheniya s pressoy. Chast' II: Uchebno-metodicheskoe posobie

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