Kommunikatsionnye strategii rossiyskoy vlasti (1985 – 2012 gg): Sovremennoe rossiyskoe obshchestvo kak ob"ekt politicheskoy kommunikatsii - Image 1

£66.00

LAP Lambert Academic Publishing Kommunikatsionnye strategii rossiyskoy vlasti (1985 – 2012 gg): Sovremennoe rossiyskoe obshchestvo kak ob"ekt politicheskoy kommunikatsii

Name: Kommunikatsionnye strategii rossiyskoy vlasti (1985 - 2012 gg): Sovremennoe rossiyskoe obshchestvo kak ob"ekt politicheskoy kommunikatsii
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
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Dannaya rabota posvyashchena analizu kommunikatsionnykh strategiy rossiyskoy vlasti. S 1985 goda pered rukovodstvom strany stoyali slozhnye kommunikatsionnye zadachi: neobkhodimo bylo vnedrit' v obshchestvennoe soznaniya novye ideologemy s tsel'yu ideynogo obosnovaniya svoego politicheskogo kursa. Rossiyskoe obshchestvo stalo ob"ektom konkurentnoy bor'by za ego simpatii so storony raznykh ideologicheskikh sistem i politicheskikh partiy. Znachitel'no shire stalo informatsionnoe pole, a politicheskaya kommunikatsiya – intensivney. Novaya politicheskaya sistema vydvinula na svoyu vershinu i novoe litso otechestvennoy istorii – prezidenta. Imenno figury prezidentov vystupayut v kachestve ee novogo khronotipa, poetomu my schitaem umestnym ispol'zovat' v kachestve terminov – "Rossiya Gorbacheva", "Rossiya El'tsina", "Rossiya Putina", poskol'ku oni vklyuchayut v sebya obshirnye kharakteristiki konkretnykh vremennykh periodov. Kak rezul'tat, predvybornye kampanii za etot post stali arenoy informatsionnykh srazheniy, v ramkakh kotorykh pobedu oderzhival tot, kto sosredotachival v svoikh rukakh neobkhodimye resursy i ispol'zoval kachestvennyy kommunikatsionnyy menedzhment.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3846507539
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 17 December 2012
Listed Since: 03 October 2013

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LAP Lambert Academic Publishing Kommunikatsionnye strategii rossiyskoy vlasti (1985 – 2012 gg): Sovremennoe rossiyskoe obshchestvo kak ob"ekt politicheskoy kommunikatsii

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