Destination image and its effects on tourism marketing and branding: A case study about the Austrian National Tourist Office - with a special focus on the market Sweden - Image 1

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LAP Lambert Academic Publishing Destination image and its effects on tourism marketing and branding: A case study about the Austrian National Tourist Office - with a special focus on the market Sweden

Name: Destination image and its effects on tourism marketing and branding: A case study about the Austrian National Tourist Office - with a special focus on the market Sweden
Brand: LAP Lambert Academic Publishing
Price: 52.0 GBP
Availability: InStock

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Description

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The concepts of destination image and destination marketing and branding are closely interrelated. The ultimate goal of any destination is to influence possible tourists’ travel-related decision making and choice through marketing activities. Although it is not possible to influence all aspects of image formation, tourism marketers try to strategically establish, reinforce and, if necessary, change the image of their destination by communicating a strong destination brand. The purpose of this work is primarily to give an overview of destination image theory and its interrelationships to destination marketing and branding. In this respect, the work aims at finding out in how far a DMO can achieve to develop a marketing strategy that is consistent and somewhat standardised, and yet adapted to the individual market and culture in which it is operated.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3845417269
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 August 2011
Listed Since: 02 September 2011

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LAP Lambert Academic Publishing Destination image and its effects on tourism marketing and branding: A case study about the Austrian National Tourist Office - with a special focus on the market Sweden

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Destination image and its effects on tourism marketing and branding: A case study about the Austrian National Tourist Office - with a special focus on the market Sweden

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