Language Mining: managing design driven innovation by capturing, interpreting and communicating knowledge about socio-cultural trends - Image 1

£59.00

LAP Lambert Academic Publishing Language Mining: managing design driven innovation by capturing, interpreting and communicating knowledge about socio-cultural trends

Name: Language Mining: managing design driven innovation by capturing, interpreting and communicating knowledge about socio-cultural trends
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

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Description

In today’s business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last years, we have seen a real explosion in business and research literature that sees scholars and companies alike trying to continuously link design to innovation and business strategy. What consumers are looking for more and more in products are new forms of psychological satisfaction that go beyond normal and simple consumption. Starting from these premises, this dissertation aims to better understand the organizational solutions and the strategic approaches adopted by design driven companies.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844309098
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 15 February 2011
Listed Since: 18 February 2011

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LAP Lambert Academic Publishing Language Mining: managing design driven innovation by capturing, interpreting and communicating knowledge about socio-cultural trends

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