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LAP Lambert Academic Publishing Communication Strategies for Coastal Communities: A Case Study of Tamil Nadu

Name: Communication Strategies for Coastal Communities: A Case Study of Tamil Nadu
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

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Description

The role of communication in coastal management is well demonstrated in this book. The main objectives are: (i) to identify and assess the overall communication requirements of coastal areas in terms of: fishing industry needs, economic needs, educational needs, health needs, social/personal needs, entertainment needs, safety needs, and other needs of fisher folk; (ii) to provide social inputs for intervention of satellite communication to fulfil the overall communication needs of coastal areas; and (iii) to suggest the overall communication strategy for fishing growth and coastal development. The media habits of fisher folk with regard to newspapers, radio, television, and the Internet, besides communication habits such as use of landline telephone, mobile phone and wireless were studied, and their relative and cumulative effectiveness found.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844303367
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 20 October 2011
Listed Since: 01 September 2011

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LAP Lambert Academic Publishing Communication Strategies for Coastal Communities: A Case Study of Tamil Nadu

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