£74.00

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£74 today · cheaper than every other day in the last 3 months

ÉDITIONS UNIVERSITAIRES EUROPÉENNES La communication engageante au service de la prévention du tabagisme

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Price History & Forecast

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Last 48 days · 48 data points (no recent data)

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£74.00 £70.30 £71.78 £73.26 £74.74 £76.22 £77.70 01 August 2026 12 August 2026 24 August 2026 05 September 2026 17 September 2026
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Price Distribution

Price distribution over 48 days • 1 price levels

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48 days 0 12 24 36 48 £74 Days at Price

Price Analysis

Most common price: £74 (48 days, 100.0%)

Price range: £74 - £74

Price levels: 1 different prices over 48 days

Description

Une grande majorité de français se dit être bien ou très bien informée des méfaits du tabac. Mais les « bonnes » idées et les « bons » comportements ne sont pas nécessairement liés. En psychologie sociale, l’obtention de changements cognitifs et comportementaux est souvent étudiée dans deux champs traditionnellement disjoints. Dans le champ de la persuasion on s'intéresse essentiellement aux effets qu'un message persuasif est susceptible d'engendrer sur le plan cognitif. Dans le champ de l'engagement, on s'intéresse essentiellement aux effets comportementaux des actes engageants. Une nouvelle voie propose de réunir ces deux champs, dans un même paradigme : la communication engageante (CE). Notre projet consiste à étudier l'impact d'une CE dans le domaine de la prévention du tabagisme. Trois principaux résultats peuvent être dégagés. La CE permet d'influencer le nombre d'informations mémorisées d'un message de prévention. Elle permet d'influencer positivement les intentions de se protéger du tabac. La CE se révèle efficace dans un contexte où les individus ont le choix de participer à l'action comme dans un contexte où ils n'ont pas vraiment ce choix.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 May 2019
Listed Since
21 June 2019

Barcode

No barcode data available

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