The Aestheticisation Of Architecture: Through The Manipulation Of The Image - Image 1

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LAP Lambert Academic Publishing The Aestheticisation Of Architecture: Through The Manipulation Of The Image

Name: The Aestheticisation Of Architecture: Through The Manipulation Of The Image
Brand: LAP Lambert Academic Publishing
Price: 41.0 GBP
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Description

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838349369
Category: Books > Subjects > Arts & Photography > Architecture > Structures
Domain: Amazon UK
Release Date: 16 June 2010
Listed Since: 02 April 2010

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LAP Lambert Academic Publishing The Aestheticisation Of Architecture: Through The Manipulation Of The Image

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing The Aestheticisation Of Architecture: Through The Manipulation Of The Image

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Similar Products You Might Like

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