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Price Distribution

Price distribution over 47 days • 1 price levels

Days at Price

Price Analysis

Most common price: £66 (47 days, 100.0%)

Price range: £66 - £66

Price levels: 1 different prices over 47 days

Description

Products in fast moving consumer goods categories come as different variants such as pack-sizes, pack-types, flavours, forms, formulae, etc. These variants are functionally highly differentiated from each other, often each based on a specific attribute. This research study empirically examined whether these functional differences affect customer loyalty for the variants of products. A number of market performance measures were used to assess the impact of market shares size on levels of loyalty. This book is useful tool for understanding a robust method of examining patterns of loyalty in consumer markets. The findings here have conceptual and practical significance, giving insights into a so far largely unknown aspect of consumer behaviour. This knowledge should help business managers develop a better understanding of marketing management-related issues such as product, line and brand management, assessing competitive tactics, setting targets for new brands, and impact of promotion and other marketing mix factors on the growth of brands. The book should also help consumer researchers as it reveals several future research directions.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838346467
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 03 June 2010
Listed Since: 08 June 2010

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Loyalty to Product Variants

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Loyalty to Product Variants

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

IMPRESSIVE ONLINE MARKETS

Validation and product development: Quality assurance

Online Shoppers' Trust and Satisfaction in Internet Store

ОСНОВЫ ЛИТЕРАТУРОВЕДЕНИЯ

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Library Resources and Services in College Libraries

Multimedia Instruction Objects: For Localized Delivery

CENTERS OF NATIONAL STANDARDS. NATIONAL AND STATE VISCOSITY STANDARDS

Mobile Digital Library Acceptance

Smart Materials

Inlays and Onlays

Analysis of Official Information on Websites

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Empowering Multimedia English Langauge Labs

Retrieval of Knowledge Resources: Subject Access to Online Catalogs

E-Global Business

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Marketing tools and strategies for library and information services

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CONSUMER BEHAVIOUR IN MALLS AND LOCAL VENDORS IN MUMBAI

Self Assessment and Academic Achievement: --------

Common Property Resources

Vychislenie spetsial'nykh funktsiy v dlinnoy arifmetike