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LAP Lambert Academic Publishing Themed Wedding Packages: Factors Influencing the Demand for Themed Wedding Packages

Name: Themed Wedding Packages: Factors Influencing the Demand for Themed Wedding Packages
Brand: LAP Lambert Academic Publishing
Price: 53.0 GBP
Availability: InStock

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Description

This book explores the factors that are likely to influence the demand for themed wedding packages. The research focuses on the Auckland market, specifically on the factors affecting the buying motivation of New Zealanders for themed weddings. Globalization today has brought about the extension of trends in most developed countries: one of these is the themed wedding. Trends in themed weddings are being exported globally. There is an endless market opportunity for themed weddings in New Zealand just as there is in other developed countries like the U.S and the U.K. The New Zealand market is making use of ideas for wedding themes from overseas markets. There is a need to keep abreast the trends for themed packages and related services in order to be successful in New Zealand wedding market. Qualitative methodology has been used as the primary data collection. 13 semi-structured interviews with wedding planners were tape-recorded and transcribed, and analyzed by thematic content analysis. This research concludes that wedding planners are gifted to create market in Auckland or perhaps nationwide for themed wedding packages.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838335902
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 11 January 2010
Listed Since: 18 January 2010

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LAP Lambert Academic Publishing Themed Wedding Packages: Factors Influencing the Demand for Themed Wedding Packages

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Themed Wedding Packages: Factors Influencing the Demand for Themed Wedding Packages

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Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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