The Power of Persuasion: Becoming a Merchant in the 18th Century (Practices of Subjectivation): Becoming a Merchant in the Eighteenth Century - Image 1

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Transcript Verlag The Power of Persuasion: Becoming a Merchant in the 18th Century (Practices of Subjectivation): Becoming a Merchant in the Eighteenth Century

Name: The Power of Persuasion: Becoming a Merchant in the 18th Century (Practices of Subjectivation): Becoming a Merchant in the Eighteenth Century
Brand: Transcript Verlag
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Description

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century.

Product Specifications

Brand: Transcript Verlag
Format: paperback
ASIN: 3837656527
Category: Books > Subjects > History > Europe
Domain: Amazon UK
Release Date: 15 January 2022
Listed Since: 16 March 2021

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Transcript Verlag The Power of Persuasion: Becoming a Merchant in the 18th Century (Practices of Subjectivation): Becoming a Merchant in the Eighteenth Century

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