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VDM Verlag Re-Defining Qualitative Research within a Business Context: 'Emergent Inquiry': Integrating Research and Business Strategy

Name: Re-Defining Qualitative Research within a Business Context: 'Emergent Inquiry': Integrating Research and Business Strategy
Brand: VDM Verlag
Price: 65.63 GBP
Availability: InStock

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Description

The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until recently, there has been little focus on the theoretical underpinnings of qualitative practice. This has encouraged the development of conflicting paradigms; an unquestioned 'positivism' sitting alongside 'interpretivist' approaches. Arguably this has caused confusion and has limited the influence of commercial qualitative research at senior levels in organisations. This work sets out to strengthen theoretical understanding, practice and legitimisation of qualitative practice. It suggests that qualitative research needs to change in order to retain its relevance. Utilising thinking from complexity theory, social constructionism and relationship psychology, it offers a form of qualitative research, 'emergent inquiry', in which learning is an ongoing and creative process, not limited by methodology or client/researcher role. It involved developing and using our emotions and intuitions alongside our intellect to help generate flexible and constructive strategic business solutions.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3836474174
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Publication Date: 19 March 2008
Listed Since: 01 May 2008

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VDM Verlag Re-Defining Qualitative Research within a Business Context: 'Emergent Inquiry': Integrating Research and Business Strategy

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