£53.67

Deutscher Universitätsverlag Preissetzungsmacht in lose gekoppelten Systemen: Das Beispiel Konsumgütermärkte (Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business)

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 44 days • 44 data points (No recent data available)

Historical
Generating forecast...
£53.67 £50.99 £52.06 £53.13 £54.21 £55.28 £56.35 14 March 2026 24 March 2026 04 April 2026 15 April 2026 26 April 2026

Price Distribution

Price distribution over 44 days • 1 price levels

Days at Price
44 days 0 11 22 33 44 £54 Days at Price

Price Analysis

Most common price: £54 (44 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 44 days

Description

Preissetzungsmacht und die mit ihr verbundenen Preisentscheidungen sind Kern jeder Marketing-Strategie von Herstellern und Händlern auf Konsumgütermärkten. Beide Seiten versuchen, ihren eigenen Gewinn zu maximieren, doch bei der Aufteilung des Gesamtgewinns geht jeder Verhandlungserfolg der einen Seite zu Lasten der anderen. In welchem Maße es Herstellern bzw. Händlern gelingt, die eigenen Interessen durchzusetzen, hängt von dem jeweiligen Einsatz der Preissetzungsmacht ab. Jarg Temme erarbeitet ein Instrumentarium, mit dem Preissetzungsmacht gemessen werden kann sowie Einflussfaktoren auf die Machtbeziehungen zwischen Herstellern und Händlern in Produktkategorien des Lebensmitteleinzelhandels identifiziert und mögliche Machtverschiebungen aufgedeckt werden können. Dies ermöglicht dem Management, Strategien für ein effizienteres Absatzkanalmanagement zu entwickeln.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 September 2006
Listed Since
08 August 2012

Barcode

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