£54.58

Gabler Verlag Gestaltung von Verschmelzungsprodukten: Eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

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£55 today · all-time low £55 (May 2026) · usually £55

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Last 79 days • 79 data points (No recent data available)

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£54.60 £54.53 £54.55 £54.56 £54.58 £54.59 £54.61 09 April 2026 28 April 2026 18 May 2026 06 June 2026 26 June 2026

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79 days 0 20 40 59 79 £55 Days at Price

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Most common price: £55 (79 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 79 days

Description

Immer häufiger verschmelzen einst eigenständige Produkte aus teilweise ganz unterschiedlichen Produktkategorien zu einem neuen multifunktionalen Verschmelzungsprodukt. Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und „Wearable Electronics“ in verschiedenen experimentellen Studien, welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung solcher Verschmelzungsprodukte beeinflussen und wie Verschmelzungsprodukte gestaltet werden sollten, damit Konsumenten den hybriden Charakter dieser Produkte verstehen und sie dem Wettbewerb vorziehen. Aus den Ergebnissen leitet die Autorin konkrete Gestaltungsempfehlungen für die Produkt- und Kommunikationspolitik ab.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 July 2011
Listed Since
30 May 2011

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