£52.37

Gabler Verlag Gestaltung von Verschmelzungsprodukten: Eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

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About as cheap as it gets. The only time it was cheaper was 2 years ago.

£52 today · all-time low £50 (May 2024) · usually the usual

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Price History & Forecast

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Last 628 days • 628 data points (No recent data available)

Historical
Generating forecast...
£54.91 £49.78 £50.90 £52.02 £53.14 £54.26 £55.38 23 May 2024 26 October 2024 01 April 2025 05 September 2025 09 February 2026

Price Distribution

Price distribution over 628 days • 3 price levels

Days at Price
Current Price
60 days 100 days · current 468 days 0 117 234 351 468 £50 £52 £55 Days at Price

Price Analysis

Most common price: £55 (468 days, 74.5%)

Price range: £50 - £55

Price levels: 3 different prices over 628 days

Description

Immer häufiger verschmelzen einst eigenständige Produkte aus teilweise ganz unterschiedlichen Produktkategorien zu einem neuen multifunktionalen Verschmelzungsprodukt. Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und „Wearable Electronics“ in verschiedenen experimentellen Studien, welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung solcher Verschmelzungsprodukte beeinflussen und wie Verschmelzungsprodukte gestaltet werden sollten, damit Konsumenten den hybriden Charakter dieser Produkte verstehen und sie dem Wettbewerb vorziehen. Aus den Ergebnissen leitet die Autorin konkrete Gestaltungsempfehlungen für die Produkt- und Kommunikationspolitik ab.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
05 July 2011
Listed Since
30 May 2011

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