Ökologische Bekleidung: Eine Multiagentensimulation der zukünftigen Marktentwicklung (Unternehmenskooperation und Netzwerkmanagement) - Image 1

£54.57

Gabler Verlag Ökologische Bekleidung: Eine Multiagentensimulation der zukünftigen Marktentwicklung (Unternehmenskooperation und Netzwerkmanagement)

Name: Okologische Bekleidung: Eine Multiagentensimulation der zukunftigen Marktentwicklung (Unternehmenskooperation und Netzwerkmanagement)
Brand: Gabler Verlag
Price: 54.57 GBP
Availability: InStock

Call Centre Management

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Description

Mittels Multiagentensimulation analysiert Maja Rohlfing unter Einbezug verschiedenster variabler Einflussparameter die Abbildung zukünftiger Entwicklungsverläufe zukünftiger Marktentwicklung ökologischer Bekleidung. Aus den Simulationsergebnissen leitet sie Handlungsempfehlungen für verschiedene Marktakteure, die Einfluss auf die Verbreitung ökologischer Bekleidung nehmen können, ab. From the Back Cover Nachhaltigkeit, Corporate Social Responsibility, Klimawandel und Umweltschutz sind in den Medien vielfach diskutierte Themengebiete und finden zunehmend Eingang in das gesellschaftliche Leben. Konsumenten sehen sich daher beim Kauf vieler Produkte vermehrt ökologischen Alternativen gegenüber. Maja Rohlfing untersucht die aktuell in der Bekleidungsbranche diskutierte zukünftige Marktentwicklung ökologischer Bekleidung. Mittels Multiagentensimulation analysiert sie unter Einbezug verschiedenster variabler Einflussparameter die Abbildung zukünftiger Entwicklungsverläufe. Aus den Simulationsergebnissen leitet die Autorin Handlungsempfehlungen für verschiedene Marktakteure ab, die Einfluss auf die Verbreitung ökologischer Bekleidung nehmen können. About the Author Dr. Maja Rohlfing promovierte bei Prof. Dr. Dieter Ahlert am Marketing Centrum Münster der Westfälischen Wilhelms-Universität Münster.

Product Specifications

Brand: Gabler Verlag
Format: paperback
ASIN: 3834923753
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 June 2010
Listed Since: 23 March 2010

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Gabler Verlag Ökologische Bekleidung: Eine Multiagentensimulation der zukünftigen Marktentwicklung (Unternehmenskooperation und Netzwerkmanagement)

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