Gabler Verlag Inter-organisational Design of Voluntary Sustainability Initiatives: Increasing the Legitimacy of Sustainability Strategies for Supply Chains (Supply Chain Management)

Companies face two main challenges in the design of voluntary sustainability initiatives (VSIs): They recognise acceptance problems by different strategic stakeholders and opposition by competing initiatives and experience significant resource demands needed to set up VSIs and ask for more efficient solutions. From the Back Cover Voluntary sustainability initiatives (VSIs) have become the most applied approach for companies to set environmental or social obligations for their supply-chains. However, companies face two main challenges in the design of VSIs: Firstly, they recognise acceptance problems by different stakeholders and opposition by competing initiatives. Secondly, they experience significant resource demands to set up VSIs and ask for more efficient solutions. Nils Peters addresses these challenges by empirically analysing the key resources and complementarities that enable companies to efficiently establish effective designs of VSIs both in terms of participants’ compliance and the acceptance of initiative-external stakeholders. About the Author Dr. Nils Peters received a doctor’s degree from the University of St.Gallen (HSG) in business administration at the chair of Prof. Dr. Wolfgang Stölzle. Since then he works as management consultant.