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Gabler Verlag Logistik im Zwischenwerksverkehr: Eine systemorientierte Analyse (Spektrum wirtschaftswissenschaftliche Forschung)

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Description

Florian Winter untersucht die Effektivitäts- und Effizienzpotentiale einer strategisch ausgerichteten Logistik am Beispiel des Zwischenwerksverkehrs im Automobilbau. From the Back Cover "Die internationale Automobilindustrie stellt sich als komplexes und dynamisches Marktumfeld dar. Insbesondere führende Automobilhersteller stehen unter einem hohen Druck, markt- und ressourcenseitige Potentiale aufzubauen und konsequent zu nutzen. Vor diesem Hintergrund ist es die Aufgabe der Logistik als integrierter Teilaufgabe des Managements, ihren Beitrag zur Steigerung des Unternehmenswertes zu leisten. Die Logistik wird somit in diesem Unternehmensumfeld zum strategischen Imperativ. Florian Winter gelingt es, die Effektivitäts- und Effizienzpotentiale einer strategisch ausgerichteten Logistik am Beispiel des Zwischenwerksverkehrs im Automobilbau eindrucksvoll offenzulegen und differenziert herauszuarbeiten. Die Arbeit besticht nicht nur durch einen kompakten und prägnanten Aufbau, sondern auch durch einen hohen realpraxeologischen Erklärungsbezug. Die Lektüre kann allen an dieser Thematik Interessierten nur wärmstens empfohlen werden.“ Prof. Dr. Gerd Wecker GF GW Executive Consultancy About the Author Dipl.-Kfm. Florian Winter ist Mitarbeiter am Center of Market-Oriented Product and Production Management sowie Tutor für Operations Management an der Universität Mainz.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 September 2008
Listed Since
27 January 2009

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