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Springer Politische und wirtschaftliche Transformation Osteuropas: Chancen und Potenziale für die neuen Bundesländer (Marketing und Innovationsmanagement)

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Description

In diesem Band zeigen renommierte Autoren aus Wissenschaft, Politik und Unternehmenspraxis beispielhaft die wirtschaftlichen und politischen Entwicklungen in Osteuropa von 1989 bis heute. From the Back Cover Auch nach mehr als zehn Jahren sind die durch die Öffnung Osteuropas verursachten Umbrüche und Strukturveränderungen nicht abgeschlossen und ein Ende des Prozesses nicht abzusehen. Eine ständige und konsequente Auseinandersetzung mit dem Thema Osteuropa ist daher erforderlich. In diesem Band zeigen renommierte Autoren aus Wissenschaft, Politik und Unternehmenspraxis beispielhaft die wirtschaftlichen und politischen Entwicklungen in Osteuropa von 1989 bis heute. Darüber hinaus werden die Konsequenzen für die Bundesrepublik Deutschland - insbesondere für die neuen Bundesländer - untersucht. About the Author Prof. Dr. Martin Benkenstein, Direktor des Instituts für Marketing & Innovationsmanagement der Universität Rostock. Prof. Dr. Karl-Heinz Brillowski, Institut für Produktionswirtschaft der Universität Rostock. Prof. Dr. Michael Rauscher, Lehrstuhl für Außenwirtschaft der Universität Rostock. Prof. Dr. Nikolaus Werz, Sprecher des Instituts für Politik- und Verwaltungswissenschaften der Universität Rostock.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 January 2001
Listed Since
17 August 2012

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