£54.15

Springer Musicalproduktionen: Marketingstrategien und Erfolgsfaktoren

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Description

Der Autor diskutiert die wirtschaftliche Bedeutung des Musicals für die Betreiber und analysiert dessen Stellung innerhalb des Freizeitmarktes. Er weist nach, daß die Kommunikationsstrategie den Erfolg oder Mißerfolg einer Musicalproduktion entscheidend beeinflußt. From the Back Cover Während von öffentlichen Trägern finanzierte Theater- und Opernhäuser nur hochsubventioniert bestehen können, erfreuen sich die unter privater Regie entstandenen Musicalproduktionen trotz hoher Eintrittspreise scheinbar ungebrochener Beliebtheit. Hubert Schäfer diskutiert die betriebswirtschaftliche Bedeutung des Musicals für die Betreiber und analysiert dessen wirtschaftliche Stellung innerhalb des Freizeitmarktes. Er vergleicht weniger erfolgreiche mit erfolgreichen Produktionen und erarbeitet die unterschiedlichen Marketingansätze. Der Autor weist nach, daß die Kommunikationsstrategie den Erfolg oder Mißerfolg einer Musicalproduktion entscheidend beeinflußt. About the Author Prof. Dr. Hubert Schäfer ist Inhaber des Lehrstuhls für Touristik an der Fachhochschule der Wirtschaft (FHDW). Als Leiter der FHDW-Abteilung Bergisch Gladbach ist er verantwortlich für Lehre und Forschung in den Studiengängen Wirtschaft und Wirtschaftsinformatik.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 January 1998
Listed Since
17 August 2012

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