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Deutscher Universitätsverlag Strategiekonzepte für Biotechnologie-Unternehmen: Gründung, Entwicklungspfade, Geschäftsmodelle (DUV Wirtschaftswissenschaft)

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Description

In einer auf Fallstudien basierenden explorativen Untersuchung klassifiziert Wolfgang Ollig nachhaltig erfolgreiche Geschäftsmodelle und zeigt die differenzierenden Merkmale von Biotech-Pionieren der ersten Generation und heutigen Genomics-Unternehmen auf. From the Back Cover Durch die überraschenden Erfolge junger Biotechnologie-Unternehmen in Deutschland hat das Thema kommerzielle Biotechnologie an Aktualität gewonnen. Allerdings wurde durch die Kurseinbrüche der Jahre 2000 und 2001 deutlich, dass dieses Geschäftsfeld neben Chancen auch bedeutende Risiken wissenschaftlicher und unternehmerischer Art birgt. Wolfgang Ollig untersucht die Frage nach erfolgreichen Strategien und Geschäftsmodellen für Biotech-Unternehmen unter dem Aspekt einer langfristig erfolgreichen Unternehmensentwicklung. Ziel ist die Erarbeitung eines ganzheitlichen Strategiekonzeptes auf Basis von Experteninterviews und Fallstudien. Der Autor klassifiziert nachhaltig erfolgreiche Geschäftsmodelle und zeigt die differenzierenden Merkmale von Biotech-Pionieren der ersten Generation und heutigen Genomics-Unternehmen auf. About the Author Dr. Wolfgang Ollig promovierte bei Prof. Dr. Michael Dowling am Lehrstuhl für Innovations- und Technologiemanagement der Universität Regensburg. Er ist als Berater bei McKinsey & Company tätig.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
27 July 2001
Listed Since
11 February 2007

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