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Price distribution over 50 days • 2 price levels

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Most common price: £70 (29 days, 58.0%)

Price range: £70 - £75

Price levels: 2 different prices over 50 days

Description

Shopper marketing, category management, and trade marketing have ranked high on the agenda of consumer goods manufacturers over the last years. They are key to keeping the interaction with increasingly consolidated retailers on eye-level and move the discussions beyond negotiations of trade terms. Yet, many manufacturers still struggle to successfully implement shopper marketing, category management, and trade marketing as functional units in their marketing and sales organization. René Schmutzler describes how different manufacturers have solved this challenge. He carves out key variables and determinants to be considered in designing the organization. He identifies organizational clusters through qualitative field research. The book closes with a summary of learnings that one consumer goods manufacturer made during the change of its marketing and sales organization. The WHU on Sales - Research Series publishes applied research on selling and sales management. It is targeted at academics, students, and managers interested in sales and marketing research.

Product Specifications

Format: hardcover
ASIN: 3732380114
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 13 October 2016
Listed Since: 16 June 2016

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Trade Marketing, Category Management, and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales

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This is the usual price. Wait for it to drop, or tell us your number.

Trade Marketing, Category Management, and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management)

Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape

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