£45.04

VS Verlag für Sozialwissenschaften Die Sortimentspolitik in den Betrieben des Wareneinzelhandels: 21 (Beiträge zur betriebswirtschaftlichen Forschung, 21)

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Description

Innerhalb der Betriebswirtschaftslehre bedarf eine fundierte Theorie der Betriebs politik dringend der Vertiefung. Das Bemühen um eine solche Theorie hat sich im letzten Jahrzehnt zunehmend intensiviert. Dabei scheinen mir vor allem die Arbei ten von Bedeutung, die die Betriebspolitik als Entscheidungsprozeß sehen und die einen systematischen, theoretisch befriedigenden Aufriß der Mittel geben, durch die die betrieblichen Ziele erreicht werden können. Eine umfassende Theorie der Betriebspolitik kann auf zwei Wegen erreicht wer den. Der eine besteht im Schluß vom Allgemeinen auf das Spezielle. Er birgt jedoch die große Gefahr in sich, daß scheinbar gesicherte allgemeine Aussagen eben doch nicht für die Betriebswirtschaft schlechthin gelten, als auch leicht den Nachteil, daß die Besonderheiten der einzelnen Wirtscha:fl:szweige nicht genügend beachtet werden. Deshalb scheint der zweite Weg besser, zu einer allgemeinen Theorie der Betriebs politik über die Untersuchung der betriebspolitischen Mittel zu gelangen, die in den einzelnen Wirtschaftszweigen für die Erreichung des Betriebszieles zur Verfügung stehen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1963
Listed Since
17 July 2013

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