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Springer Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis

Name: Corporate Social Responsibility: Verantwortungsvolle Unternehmensfuhrung in Theorie und Praxis
Brand: Springer
Price: 98.49 GBP
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Diese zweite, wesentlich erweiterte Auflage des Standardwerks zur verantwortungsvollen Unternehmensführung zeigt innovative Managementansätze, die wirtschaftlichen Erfolg und gesellschaftlichen Mehrwert positiv miteinander verbinden. 100 ausgewiesene Autoren aus dem gesamten deutschsprachigen Raum zeigen in 80 Beiträgen das gesamte Spektrum verantwortungsvoller Unternehmensführung („Corporate Social Responsibility – CSR“). Die Neuauflage zeichnet sich durch eine moderne betriebswirtschaftliche Perspektive auf das Thema aus. Schwerpunkte der aktuellen CSR-Diskussion werden in eigenen Kapiteln erörtert. Insbesondere die Integration von CSR in kleinen und mittleren Unternehmen, der Finanzbereich sowie das Thema Kommunikation werden vertiefend beleuchtet. Das Buch bietet einzigartiges Insiderwissen, innovative Managementansätze und erfolgreiche Beispiele aus der Praxis. Zudem liefert es zahlreiche Hinweise und konkrete Anleitungen wie eine konsistente CSR-Strategie entwickelt und Wettbewerbsvorteile erzielt werden können. Das Werk macht eindrucksvoll klar, dass nachhaltiges Wirtschaften eine Investition in die Zukunft ist und öffnet ein neues Paradigma in der Managementliteratur, dass Wirtschaft und Gesellschaft (wieder) miteinander verbindet.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3662434822
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 20 February 2015
Listed Since: 28 November 2014

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Springer Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis

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Springer Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis

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