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LAP Lambert Academic Publishing Marketing Techniques to Enroll More Aeronautical Females Students

Name: Marketing Techniques to Enroll More Aeronautical Females Students
Brand: LAP Lambert Academic Publishing
Price: 73.0 GBP
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Call Centre Management

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Description

Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments at aeronautical universities are challenged to attract and enroll female student applicants. A sample of 64 male and 64 female (128 students) undergraduate and graduate students at a major aeronautical university participated in a survey to better understand factors affecting female applicant's desire to enroll in a university program.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659775266
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 August 2015
Listed Since: 20 September 2015

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Marketing Techniques to Enroll More Aeronautical Females Students

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