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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Le tourisme responsable dans une prestation touristique sur-mesure: Un outil efficace de différenciation

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£42.00 £39.90 £40.74 £41.58 £42.42 £43.26 £44.10 09 July 2026 25 July 2026 11 August 2026 28 August 2026 14 September 2026

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Description

Ce livre porte sur un nouveau marché qui a émergé depuis une dizaine d’années : le tourisme responsable. Dans le cadre d’un secteur de plus en plus concurrentiel, cette analyse décrit en quoi le tourisme responsable représente un outil de différenciation efficace, en particulier pour les tour-opérateurs sur-mesure dont la marque de fabrique est de proposer des voyages « hors des sentiers battus ». Il s’agit ici d’étudier les tour-opérateurs commercialisant ce type de voyage en France, pays dont les citoyens sont de plus en plus sensibles aux valeurs éthiques et durables. L’étude tente de démontrer en quoi cette sensibilité croissante peut être un facteur de développement pour les tour-opérateurs qui sont de plus en plus nombreux à exploiter le filon du sur-mesure et cherchent des moyens de différenciation. Le cas d’étude choisi pour illustrer ce phénomène est l'agence Comptoir des Voyages, spécialiste du voyage sur-mesure en individuel, labellisé Agir pour un Tourisme Responsable depuis 2010.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 July 2016
Listed Since
30 July 2016

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