Customer Perception and Buying Behavior w.r.t. In-Flight Shopping - Image 1

£42.00

LAP Lambert Academic Publishing Customer Perception and Buying Behavior w.r.t. In-Flight Shopping

Name: Customer Perception and Buying Behavior w.r.t. In-Flight Shopping
Brand: LAP Lambert Academic Publishing
Price: 42.0 GBP
Availability: InStock

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Description

Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers’ perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659348473
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 18 February 2013
Listed Since: 19 February 2013

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LAP Lambert Academic Publishing Customer Perception and Buying Behavior w.r.t. In-Flight Shopping

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