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Price Distribution

Price distribution over 56 days • 1 price levels

Days at Price

Price Analysis

Most common price: £68 (56 days, 100.0%)

Price range: £68 - £68

Price levels: 1 different prices over 56 days

Description

The medical tourism industry has been growing drastically. But the challenge of targeting the right segment and maximising limited resources remains a challenge. The main purpose of this study was to develop a patient satisfaction model for the Malaysian medical tourism industry. This research utilised Mixed Methodology with greater emphasis on quantitative; phase 1 being qualitative and phase 2 being quantitative. Over 500 medical tourists all over Malaysia responded to the questionnaire. The main hypothesis was to identify how the various dimensions – medical service quality, customer satisfaction, patient criteria, and hospital criteria – would predict the medical tourists’ behavioural intention. Structural Equation Modelling was employed to perform the analysis; with the aid of AMOS software. The results indicated that there is a relationship between all variables with behavioural intention thus, answering the main objective of this research that is to identify a working model for the industry. The implication of this study suggests that improving customer satisfaction will increase patronage in the medical centres. Thus, reducing operation cost in such competitive environment.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659336769
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 06 February 2013
Listed Since: 19 February 2013

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LAP Lambert Academic Publishing Malaysian Medical Tourism Industry

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Malaysian Medical Tourism Industry

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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