A Study of Consumer Behaviour: Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities - Image 1

£67.00

LAP Lambert Academic Publishing A Study of Consumer Behaviour: Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities

Name: A Study of Consumer Behaviour: Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities
Brand: LAP Lambert Academic Publishing
Price: 67.0 GBP
Availability: InStock

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The impact of management concepts, scientific theories, technological developments & environmental impacts are inextricably & intricately intertwined around the consumer. Consumer Behaviour research & analysis along with imagination, intuition, excitement & satisfaction is called for, in management & marketing of the technologically advanced, chemicals: polymer and Glassfibre mat based, eco- friendly, green & safe material used for making innovative and revolutionary products- Reinforced Fibreglass Plastic (FRP or GRP). The advantages of FRP such as light weight, high tensile strength , mould-ability, resistance to corrosion, lower life cycle & maintenance cost, etc..., make it the material of 21 st century -used in all spheres. This research study provides the base for expansion & growth of FRP by understanding the potential customers for the various applications. It is the main tool for the managers, engineers, architects, builders and developers, govt. agencies & researchers (international & national) for decision making & framing marketing strategies. The customers of H.P., India, are the sample taken , for building the value projection hierarchy of FRP Products.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659308412
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 30 December 2012
Listed Since: 29 January 2013

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LAP Lambert Academic Publishing A Study of Consumer Behaviour: Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities

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