Faktory potrebitel'skogo povedeniya: Issledovanie i primenenie pri formirovanii upravlencheskikh resheniy organizatsii - Image 1

£68.00

LAP Lambert Academic Publishing Faktory potrebitel'skogo povedeniya: Issledovanie i primenenie pri formirovanii upravlencheskikh resheniy organizatsii

Name: Faktory potrebitel'skogo povedeniya: Issledovanie i primenenie pri formirovanii upravlencheskikh resheniy organizatsii
Brand: LAP Lambert Academic Publishing
Price: 68.0 GBP
Availability: InStock

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Description

Rabota posvyashchena aktual'nym problemam issledovaniya faktorov potrebitel'skogo povedeniya i ikh ispol'zovaniya pri formirovanii upravlencheskikh resheniy organizatsii. Vazhnoe mesto v ney otvoditsya izucheniyu metodicheskikh osnov issledovaniya potrebiteley. V rezul'tate analiza otechestvennoy i zarubezhnoy literatury predlozhena model' potrebitel'skogo povedeniya i razrabotannaya na ee baze klassifikatsiya faktorov. Po vydelennym napravleniyam provedeny issledovaniya potrebiteley i predstavleny rezul'taty otsenki stepeni vliyaniya razlichnykh faktorov na ikh povedenie. S uchetom osobennostey potrebitel'skogo povedeniya razrabotany meropriyatiya po sovershenstvovaniyu kompleksa marketinga organizatsii. Rabota prednaznachena dlya uchenykh i spetsialistov, zanimayushchikhsya problemami marketingovykh issledovaniy potrebiteley, slushateley shkol biznesa i menedzherov predpriyatiy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659212148
Category: Books > Subjects
Domain: Amazon UK
Release Date: 10 August 2012
Listed Since: 02 February 2013

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LAP Lambert Academic Publishing Faktory potrebitel'skogo povedeniya: Issledovanie i primenenie pri formirovanii upravlencheskikh resheniy organizatsii

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