Estrategias para optimizar la calidad de servicios bibliotecarios: Caso: "Biblioteca Marcel Roche" del Instituto Venezolano de Investigaciones Científicas (IVIC) - Image 1

£66.00

EAE Editorial Academia Espanola Estrategias para optimizar la calidad de servicios bibliotecarios: Caso: "Biblioteca Marcel Roche" del Instituto Venezolano de Investigaciones Científicas (IVIC)

Name: Estrategias para optimizar la calidad de servicios bibliotecarios: Caso: "Biblioteca Marcel Roche" del Instituto Venezolano de Investigaciones Cientificas (IVIC)
Brand: EAE Editorial Academia Espanola
Price: 66.0 GBP
Availability: InStock

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Description

Con el objetivo de diseñar estrategias para la mejora de calidad de los servicios de la Biblioteca Marcel Roche del Instituto Venezolano de Investigaciones Científicas, se estudiaron los orígenes, la evolución y los principales componentes y principios básicos de la Gestión de la Calidad Total, haciendo referencia a la incorporación de la filosofía de la calidad del servicio en el ámbito bibliotecario, estudiando las nociones del mercadeo y del planeamiento estratégico como la concreción de la gerencia hacia la calidad. Para determinar los factores que afectan la calidad del servicio se utilizaron técnicas de observación directa, cuestionarios y entrevistas de grupo focal, que identificaron las necesidades y expectativas de los usuarios, y también la percepción de los empleados. Se definieron nueve áreas de aplicación para las cuales se diseñaron estrategias y acciones específicas: personal, organización, desarrollo de colecciones, recuperación de información, reproducción de documentos, formación de usuarios, infraestructura física y plataforma tecnológica, sistema automatizado de gestión bibliotecaria, y mercadeo. Tutor académico: Prof. Carlos Ortuño

Product Specifications

Brand: EAE Editorial Academia Espanola
Format: paperback
ASIN: 365907649X
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 16 June 2013
Listed Since: 17 June 2013

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EAE Editorial Academia Espanola Estrategias para optimizar la calidad de servicios bibliotecarios: Caso: "Biblioteca Marcel Roche" del Instituto Venezolano de Investigaciones Científicas (IVIC)

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