£54.99

Springer Disinformation Attacks On Businesses: The Dark Business of Fake News & Co. and How to Combat it (Management for Professionals)

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Description

Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 July 2026
Listed Since
21 February 2026

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