Springer Wedding marketing as ethnically specific event marketing: An empirical study in the context of large Turkish event halls in Germany

Turkish Perspectives on Secularization and Media

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Citizen-Centered Public Policy Making in Turkey (Contributions to Public Administration and Public Policy)

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Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts (International Series in Advanced Management Studies)

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Embodying Intercultural Capacities: The Pedagogic Impact of Study Abroad

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Cross-Cultural Communication of Chinese Brands

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The Relationship between Family Influence, Culture, and Digital Transformation: An Inquiry into German and Chinese Family Firms (Familienunternehmen und KMU)

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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem: Revolutionizing Beauty in the New Market Frontier

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Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection (Advanced Studies in E-Commerce)

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Brothers and Sisters in Emerging Adulthood: An Ethno-Psychological Study of Mexican Siblings

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Marketing und Business Development in Kanzleien

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Film and Tourism: Case Studies on Tourist Behavior (Tourism, Hospitality & Event Management)

Indigenous Knowledge and Ethnomathematics

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Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)

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Lifestyle and Livelihood Changes Among Formerly Nomadic Peoples: Entrepreneurship, Diversity and Urbanisation (Ethnic and Indigenous Business Studies)

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A Study on People-centered Urbanization

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Marketing und Innovation in disruptiven Zeiten

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Women’s Higher Education in Comparative Perspective

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Multichannel Marketing: Strategy – Design – Digital Technology (Springer Texts in Business and Economics)

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Shame and Gender in Transcultural Contexts: Resourceful Investigations

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Ethics in Social Science Research in Indonesia

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Markenorientiertes Human-Resource-Management als Instrument der Internen Markenführung: Experimentelle Untersuchung zur Effektivität und Effizienz von Maßnahmen (Innovatives Markenmanagement)

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Case Based Research in Tourism, Travel, and Hospitality: Rethinking Theory and Practice

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Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

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Sustainable Tourism Supply Chain Management: Influences, Drivers, Strategies, and Performance (Measuring Operations Performance)

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