£52.96

Springer Kreativität im Kontext von New Work: Der Einfluss der Unternehmenskultur auf die Mitarbeiterkreativität: 65 (Betriebswirtschaftliche Forschung zur Unternehmensführung, 65)

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Description

Der New-Work-Trend beherrscht seit einigen Jahren die Strategiediskussionen zahlreicher Unternehmen. Die Mehrheit der Unternehmen nimmt an, dass New-Work-Maßnahmen einen Wandel der Kultur von konventionell und traditionsreich zu flexibel und innovativ mit sich bringen. Trotz der Verankerung in Strategie und Unternehmensvisionen gibt es bisher wenig empirische Forschung, die den Zusammenhang von Unternehmenskultur und New Work behandelt. Das Ziel des Buches ist es daher, diese Forschungslücke mit dem Fokus auf Kreativität als Vorläufer für Innovation und Fortschritt zu schließen, um Handlungsempfehlungen für Unternehmen zu entwickeln, die einen Kulturwandel anstreben und die Kreativität ihrer Mitarbeiter anregen wollen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 March 2024
Listed Since
10 October 2023

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