Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) - Image 1

£37.37

Springer Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics)

Name: Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics)
Brand: Springer
Price: 37.11 GBP
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Econometrics

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Description

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 365837652X
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 29 August 2023
Listed Since: 02 August 2023

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Springer Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics)

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