Through a Lens of Scarcity: Health Communication in a Low-Income Context (Gesundheit und Gesellschaft) - Image 1

£64.54

Springer VS Through a Lens of Scarcity: Health Communication in a Low-Income Context (Gesundheit und Gesellschaft)

Name: Through a Lens of Scarcity: Health Communication in a Low-Income Context (Gesundheit und Gesellschaft)
Brand: Springer VS
Price: 64.54 GBP
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Description

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

Product Specifications

Brand: Springer VS
Format: paperback
ASIN: 3658349131
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 10 September 2021
Listed Since: 19 June 2021

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Springer VS Through a Lens of Scarcity: Health Communication in a Low-Income Context (Gesundheit und Gesellschaft)

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