£42.02

Springer Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Price data last checked 22 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £42

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical
Generating forecast…
£42.02 £41.82 £41.87 £41.91 £41.95 £41.99 £42.04 09 July 2026 26 July 2026 12 August 2026 29 August 2026 15 September 2026

Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price
69 days 0 17 35 52 69 £42 Days at Price

Price Analysis

Most common price: £42 (69 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 69 days

Description

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 December 2014
Listed Since
31 October 2014

Barcode

No barcode data available

Similar Products You Might Like

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)
82% match

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)

Springer

£73.96 06 Aug 2026
Business Partner Management: Successfully Managing External and Internal Business Relationships
80% match

Business Partner Management: Successfully Managing External and Internal Business Relationships

Springer

£39.77 13 Aug 2026
Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International ... Retailing and International Marketing)
80% match

Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International ... Retailing and International Marketing)

Springer

£74.59 10 Sep 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
80% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£85.61 07 Aug 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
80% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.42 06 Aug 2026
Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)
79% match

Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)

Springer

£65.63 03 Aug 2026
Springer Luxury Fashion Retail Management Business Book
79% match

Springer Luxury Fashion Retail Management Business Book

Springer

£141.86 06 Oct 2026
Green Fashion Retail (Springer Series in Fashion Business)
79% match

Green Fashion Retail (Springer Series in Fashion Business)

Springer

£117.77 06 Aug 2026
User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
79% match

User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)

Springer

£48.52 09 Sep 2026
Enterprise Risk Management: Modern Approaches to Balancing Risk and Reward
79% match

Enterprise Risk Management: Modern Approaches to Balancing Risk and Reward

Springer

£47.99 04 Aug 2026
Handbuch Unternehmenskommunikation: Strategie – Management – Wertschöpfung
79% match

Handbuch Unternehmenskommunikation: Strategie – Management – Wertschöpfung

Springer

£141.67 05 Aug 2026
The Composable Enterprise: Agile, Flexible, Innovative: A Gamechanger for Organisations, Digitisation and Business Software
79% match

The Composable Enterprise: Agile, Flexible, Innovative: A Gamechanger for Organisations, Digitisation and Business Software

Springer

£46.71 04 Aug 2026
Managing Business Family Dynasties: Between Family, Organisation, and Network (Management for Professionals)
79% match

Managing Business Family Dynasties: Between Family, Organisation, and Network (Management for Professionals)

Springer

£46.40 04 Aug 2026
Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)
79% match

Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)

Springer

£76.42 01 Aug 2026
Strategien der Produktion: Technologien, Konzepte und Wege in die Praxis
79% match

Strategien der Produktion: Technologien, Konzepte und Wege in die Praxis

Springer

£81.74 06 Aug 2026
Handbook of Media Branding
79% match

Handbook of Media Branding

Springer

£108.01 12 Aug 2026
79% match

Strategische Unternehmensberatung: Konzeptionen - Prozesse - Methoden

Springer

£51.53 09 Sep 2026
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
79% match

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Springer

£109.74 31 Aug 2026
Strategisches Management: Grundlagen – Prozess – Implementierung
79% match

Strategisches Management: Grundlagen – Prozess – Implementierung

Springer

£63.61 05 Aug 2026
Implementation of Urban Logistics Systems (Supply Chain Management)
78% match

Implementation of Urban Logistics Systems (Supply Chain Management)

Springer

£72.29 11 Sep 2026
Multisensorik im stationären Handel: Grundlagen und Praxis der kundenzentrierten Filialgestaltung
78% match

Multisensorik im stationären Handel: Grundlagen und Praxis der kundenzentrierten Filialgestaltung

Springer

£48.19 03 Aug 2026
Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success (Management for Professionals)
78% match

Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success (Management for Professionals)

Springer

£86.46 06 Aug 2026
Inter-Regional Place Branding: Best Practices, Challenges and Solutions
78% match

Inter-Regional Place Branding: Best Practices, Challenges and Solutions

Springer

£108.46 07 Aug 2026
Management Strategies to Survive in a Competitive Environment: How to Improve Company Performance (Contributions to Management Science)
78% match

Management Strategies to Survive in a Competitive Environment: How to Improve Company Performance (Contributions to Management Science)

Springer

£91.99 03 Aug 2026