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Springer Corporate Social Responsibility im Handel: Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

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Description

Handelsunternehmen prägen und prägten das Wirtschaftsgeschehen und unsere Gesellschaft seit jeher wesentlich. Neben dem vorrangigen Bestreben, Gewinn zu generieren, verfolgen sie oftmals auch soziale Ziele. Der Beitrag dieser Arbeit ist die grundlegende, deskriptive Aufarbeitung der Forschungsströmung CSR im Handel sowie des alternativen Betriebstyps Sozialmarkt, ein Handelsunternehmen, dass die soziale Zielsetzung über die Gewinnorientierung stellt. Darüber hinaus werden generelle Erkenntnisse zu CSR und der CSR-Kommunikation auf den Lebensmitteleinzelhandel übertragen und konkrete Handlungsempfehlungen für die Marketingforschung und -praxis abgeleitet.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2013
Listed Since
16 August 2013

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