£61.33

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£61 today · cheaper than every other day in the last 3 months

GRIN Verlag Markenpsychologische Reflexion am Beispiel des VW Beetle: Der Konsument als integraler Bestandteil im Produktentwicklungsprozess

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Price History & Forecast

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Last 46 days · 46 data points (no recent data)

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£61.90 £61.27 £61.41 £61.55 £61.68 £61.82 £61.96 24 July 2026 04 August 2026 15 August 2026 26 August 2026 07 September 2026
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Price Distribution

Price distribution over 46 days • 2 price levels

Days at Price
Current Price
14 days · current 32 days 0 8 16 24 32 £61 £62 Days at Price

Price Analysis

Most common price: £62 (32 days, 69.6%)

Price range: £61 - £62

Price levels: 2 different prices over 46 days

Description

Bachelorarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Business and Information Technology School - Die Unternehmer Hochschule Iserlohn, Veranstaltung: Business Psychology (B.Sc.), Sprache: Deutsch, Abstract: ... er läuft und läuft und läuft?!? Der VW Käfer als Vorläufer des VW New Beetles besaß eine starke Markenpersönlichkeit und wurde zum Symbol des deutschen Wirtschaftswunders. Im Rahmen dieser Untersuchung sollen 'innovative Ideen' für ein 'neues Produkt' gefunden werden. Hierzu sollen Daten und Informationen von besonders fortschrittlichen, kreativen und zukunftsorientierten Konsumenten erhoben und in den Entwicklungsprozess integriert werden. Die Ergebnisse legen nahe, die Urform vom Käfer wieder aufzunehmen, allerdings in Verbindung mit den vielfältigen, auch technischen Innovationen von morgen und übermorgen. Gelänge dieses voraussetzungsvolle Unterfangen, dürfte man sagen: 'Nostalgie ist die Wiedergutmachung von Dingen, die uns in der Gegenwart befremden' (Jockel, N. & Lippert, W., 1999).

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 February 2013
Listed Since
28 February 2013

Barcode

No barcode data available

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