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£79.93

Springer High Above: The untold story of Astra, Europe's leading satellite company

Name: High Above: The untold story of Astra, Europe's leading satellite company
Brand: Springer
Price: 79.93 GBP
Availability: InStock

Management

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Description

Frequently it is suggested that the ‘golden age' of television was during the period 1950-1960. It is true that television almost ruined Hollywood's fortunes during this period. But if this was the authentic golden age, then it was an age of black and white, somewhat limited creativity, poor reception, lack of competition (except in the United States) and – by and large – public service broadcasting. However, if we take 1950 as a generic ‘starting point' for modern television broadcasting, then we talk about a kind of prehistoric stage of the medium – in which it remained for the best part of three decades. The younger days of broadcasting were the 1980s; the time when commercial television started on a large scale and, in this youth, was getting younger in terms of programming. Luxembourg-based SES Astra appeared on the scene at exactly this time. Astra was instrumental in the dramatic developments in television that we have witnessed since then. This is the story we want to tell in this book. Without satellite technology and the success of satellite reception, without the resulting mass-market penetration of television sets and general economic prosperity we would not have the necessary base ingredients to make the great leap forward into digital, into HDTV, 3D-television, and the prospects of Ultra High Definition now in sight.

Product Specifications

Brand: Springer
Format: Paperback
ASIN: 3642439608
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 02 October 2014
Listed Since: 19 October 2014

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Springer High Above: The untold story of Astra, Europe's leading satellite company

About as cheap as it gets. The only time it was cheaper was 11 months ago.

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