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£154.66

Springer Evolutionary Psychology in the Business Sciences

Name: Evolutionary Psychology in the Business Sciences
Brand: Springer
Price: 154.66 GBP
Availability: InStock

Economics

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Description

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3642432913
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Publication Date: 28 September 2014
Listed Since: 30 September 2014

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Springer Evolutionary Psychology in the Business Sciences

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