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Springer Bewertung von Innovationen im Mittelstand

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Description

Dieses Buch führt verständlich in die Grundlagen der Bewertung von Innovationen in mittelständischen Unternehmen ein. Anschließend stellt es neue Werkzeuge und Methoden für diese Aufgabe vor. Der Praktiker erhält einen Leitfaden für die Anwendung der vorgestellten Bewertungsinstrumente und kann anhand von Fallstudien aus unterschiedlichen Branchen ihre Umsetzbarkeit prüfen. Darüber hinaus zeigt das Buch auf, wie der Einsatz der Bewertungsinstrumente durch entsprechende Software unterstützt werden kann. Das Portfoliomanagement von Innovationen erhält durch dieses Buch neue Methoden, die auch kleinen und mittelständischen Unternehmen die Vorteile dieses Ansatzes erschließen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 November 2012
Listed Since
05 December 2012

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