£61.90

GRIN Verlag Markteintritts- und Marktbearbeitungsstrategien deutscher Automobilhersteller auf dem chinesischen Automobilmarkt

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Last 91 days • 91 data points

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Generating forecast...
£77.66 £60.32 £64.11 £67.89 £71.67 £75.45 £79.24 08 April 2026 30 April 2026 23 May 2026 14 June 2026 07 July 2026

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Price distribution over 91 days • 2 price levels

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19 days · current 72 days 0 18 36 54 72 £62 £78 Days at Price

Price Analysis

Most common price: £78 (72 days, 79.1%)

Price range: £62 - £78

Price levels: 2 different prices over 91 days

Description

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule Kiel, Sprache: Deutsch, Abstract: Der chinesische Markt boomt. Kein Land der Welt entwickelt sich momentan dynamischer als die Volksrepublik China. Mit einem wirtschaftlichen Wachstum von jährlich über sieben Prozent im Durchschnitt der letzten zehn Jahre hebt sich China von einer ansonsten stagnierenden Weltwirtschaft deutlich ab. Von dieser positiven Entwicklung des Landes profitiert unter anderem die chinesische Automobilindustrie. Das anhaltende chinesische Wirtschaftswachstum sowie die fallenden Fahrzeugpreise in Folge des Beitritts zur Welthandelsorganisation führen zu einem erheblichen Anstieg der privaten Nachfrage nach Automobilen. Ähnlich wie im Deutschland der 1960er Jahre beginnt die wachsende chinesische Mittelschicht das Automobil als Symbol für den wirtschaftlichen Aufstieg zu entdecken und sieht es nach Jahren des Kollektivismus als Gelegenheit, Individualität und Unabhängigkeit zu demonstrieren. Als Folge treten jährliche Wachstumsraten in der Automobilindustrie von über 50 Prozent auf. Prognosen gehen davon aus, dass China bis zum Ende dieses Jahrzehnts zum drittgrößten Absatzmarkt für Personenkraftwagen aufsteigen wird. Vor dem Hintergrund hochgradig gesättigter Märkte in der Triade wirkt das gewaltige Marktpotenzial Chinas folglich wie ein Magnet auf internationale Automobilhersteller. Mit Beginn der chinesischen Öffnungspolitik im Jahre 1979 haben internationale Automobilunternehmen begonnen, den chinesischen Markt zu erschließen. Zu den Pionieren der Markterschließung des chinesischen Automobilmarktes gehörten neben Volkswagen vor allem American Motors Corporation (AMC) und Peugeot, die Anfang der 80er Jahre Joint Ventures mit chinesischen Unternehmen gründeten. Erst in den 90er Jahren erkannten andere weltweit führende Unternehmen wie Honda, General Motors, Toyota und die beiden anderen großen deutschen Automobilhersteller Da

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 August 2009
Listed Since
04 November 2009

Barcode

No barcode data available

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